Inspiring
Brilliance

WHO ARE WE?

Welcome to the official Pro-Excel Website.

I formed Pro-Excel in 2002, having worked in elite professional sport for a number of years and having been seconded to both Sporting Governing Bodies to develop Community Sports Marketing Strategy and to the Government to work on bringing education and sport together.

Our answer was to combine the arts, education, and major sport in a totally inclusive manner, and work with aspiring performers to develop some of the most exciting and challenging Sports Presentation.

Over 2 decades we have professionally choreographed and created some of the biggest mass movement productions in the sporting world, designing stunning opening and closing ceremonies, pre-match and half time shows for major sporting events.

We hold a Guinness World Record for the most dancers ever to back a pop star; over a quarter of a million student contacts, almost 60,000 performing to live audiences in excess of 3 million, and a TV audience touching one billion around the world. We have performed at every single major UK sports stadium.

Our ethos has always been to exceed the limits, inspire brilliance amongst all our participants, regardless of social, cultural, ethnic background, regardless of ability, disability or religious denomination.

Success is infectious and Pro-Excel aims to inspire the brilliance in every person we work with.

Liam O’Reilly – Founder

‘Sports have the power to change the world. It has the power to inspire, the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sports can create hope, where there was once only despair. It is more powerful than governments in breaking down racial barriers. It laughs in the face of all types of discrimination.’

NELSON MANDELA

News & Events

Latest News

European Wheelchair Basketball Championship May 2023

European Wheelchair Basketball Championship May 2023

Principality Stadium Return PRO-EXCEL WERE DELIGHTED TO RETURN TO CARDIFF’S PRINCIPALITY STADIUM IN MAY 2023.  10 YEARS SINCE OUR INSPIRING RUGBY LEAGUE WORLD CUP OPENING CEREMONY PERFOMANCE, WE PERFORMED 2 SHOWS; ONE TO OPEN THE FINALS DAY OF THE CHAMPIONSHIP AND...

NEXT STOP – AMERICA!

NEXT STOP – AMERICA!

Having worked at the highest levels of UK sports for more than 2 decades, in 2022 we were invited to work in the USA – to bring UK dance students to work alongside our elite teaching and choreographic team to design and produce a game day performance at the Miami...

THE MOST ICONIC DANCE OPPORTUNITY IN THE UK IS BACK FOR 2024!

THE MOST ICONIC DANCE OPPORTUNITY IN THE UK IS BACK FOR 2024!

IN 2023 163 DANCERS FROM THE UK, USA AND NORWAY JOINED PRO-EXCEL TO MAKE HISTORY, PERFOMRING AT THE HARD ROCK STADIUM, AND TAKING PART IN THE MOST INCREDIBLE 5 DAY DANCE INTENSIVE AVAILABLE TODAY IN THE UK.  WORKING ALONGSIDE SPORTS DANCE EVENTS SPECIALISTS PRO-EXCEL,...

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